Excerpt taken from this.

"The Kings stuck by the fans who stuck by them. As the team improved, the prices rose. But for the people who bought season tickets while the team was rock-bottom, the prices stayed rock-bottom. The "Die Hard" seats in the 300 level cost only $12 per game during the regular season – and topped out at $30 for the final."

This is a great example of how a team remains loyal to their fans. It would be great if the Sharks could take a lesson from this, but instead they keep on raising ticket prices, even for their longtime season ticket holders. Their latest increase, for attack-side seats have already been discussed in another post, however, this excerpt seemed especially poignant to me.