Erik Karlsson isn’t in the Bay quite yet — the Swedish defender is still sorting out visa issues to work and live in the US — but that hasn’t kept San Jose from extending every welcome to its newest resident NHL player.
Curtis Pashelka posted a photo to Twitter of the full page ad dedicated to Karlsson in today’s Mercury News.
Full page color ad taken out by @SanJoseSharks in today’s @mercnews to welcome Erik Karlsson to town. From a business perspective, hoping the team does this for every new face on the roster from now on. pic.twitter.com/eJ8Nnatutk— Curtis Pashelka (@CurtisPashelka) September 16, 2018
The ad features an edited photo of Karlsson in a Sharks jersey and reads:
WELCOME TO SAN JOSE
TWO-TIME JAMES NORRIS TROPHY
FOUR-TIME NHL FIRST-TEAM ALL STAR
NHL’S TOP SCORING DEFENSEMEN
SINCE ENTERING THE LEAGUE IN 2009-10
GET YOUR TICKETS TO SEE ERIK AND THE SHARKS
In addition to the ad, multiple billboards have been changed to welcome in the newest Shark.
Driving on 101 and saw two digital billboards with "Welcome to San Jose, Erik Karlsson"— Mike Chen (@mikechenwriter) September 15, 2018
Nice work @SanJoseSharks. I would have taken a photo but I didnt want to die before opening night.
I was driving in 880 last night through Milpitas and saw 2 electronic billboards welcoming Erik Karlsson to the #SJSharks— Chris (@Skippyc) September 15, 2018
i passed a “welcome to san jose, erik karlsson!” billboard on my way down to san jose today and i have an emotion— rainbow sheep jartin mones ️ (@wiseaus) September 15, 2018
There’s an electronic billboard in Fairfield on I-80 facing westbound traffic welcoming Erik Karlsson to the San Jose Sharks. I’ve never seen anything like that here before.— Jennifer Young (@KiddoYoung) September 15, 2018
@GackleReport Hughe digital billboard of Erik Karlsson on 280 North in San Francisco. Definitely ready for the season to start— Steve Stone (@coldstonestev) September 14, 2018
These ads pretty well sum up how Sharks Territory is feeling since the trade: Karlsson changes the entire tone of this team and this season. Craig Custance summed it up in his piece on the trade over on The Athletic:
But he’s great. He’s going to be great with the Sharks. There’s a good chance he’s going to do what nearly every player who goes to San Jose does – fall in love with the culture, the city, the lifestyle and decide to stay.
It’s worth the risk. When a player like Karlsson becomes available, you take that shot.
We can’t wait to have him here.