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A first look at Fear The Fin’s brand new logo

In the coming weeks, this blog and the 300+ others on the SB Nation network will be undergoing a significant makeover with SBN’s platform, visual design, content presentation and editorial process all receiving an upgrade. We can’t reveal the details yet but it looks to be exciting. Here’s a sneak peek of the changes with a preview of what Fear The Fin’s logo will look like under this new regime:

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You can read some comments on the shift to a new logo and SB Nation’s transitional process as a whole after the jump. Let us know your thoughts about the logo in the comments.

It’s with great pleasure that I unveil the first step in the next evolution of Fear The Fin. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Fear The Fin.
This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.
Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

It fills the void in my heart created by Jamie McGinn’s trade to the Avalanche. 154
Not bad! 146
Meh. 119
I’m not a fan. 88
This is like Dan Boyle scoring on his own net in OT, the Ducks winning the Stanley Cup and Alex Korolyuk bolting for Russia all in one. 82

fear the fin logoAs many of you know, Fear the Fin is an independent site run by Sharks fans for Sharks fans. Help keep Fear the Fin independent by contributing to our GoFundMe or buying merchandise. Proceeds help us pay our writers and fund subscriptions to our favorite analytics sites.


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